How Zara Spent $0 In Advertising To Disrupt The Fashion Industry – The Startup – Medium

https://medium.com/swlh/how-zara-spent-0-in-advertising-to-disrupt-the-fashion-industry-59526b5000af#.ept2mwyah

In September 2016, Microsoft founder Bill Gates slipped to #2 in Forbes’ annual list of the World’s Richest Billionaires. Gates’ premier position, which he had steadfastly maintained for many years, was usurped — if only for a few days — by an Amancio Ortega.

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