Adijaya Inc


The Great Deception of Modern Society About Success - Nietzsche

Video Summary

A philosophical critique of how modern society has distorted the concept of success, turning it into an endless treadmill of consumption, competition, and exhaustion. The video explores five major distortions of success and offers a path toward authentic achievement based on internal values rather than external validation.

Core Thesis

Modern society has sold us a fraudulent definition of success—not because it’s impossible to achieve, but because what was sold as success was never real. The system is designed to keep people hungry, anxious, and consuming, profiting from perpetual dissatisfaction.

Five Major Distortions of Modern Success

1. Commercialization of Success

  • Success has become something you “buy off the shelf”
  • Personal achievement transformed into standardized commodity
  • External definitions of success replace internal ones
    • An imported car = status, not transportation
    • Exotic travel = proof of making it, not rest
    • Expensive courses = access to “winner’s club”, not knowledge
  • Result: We defend imposed programs as our own and blame ourselves for failure

2. Reduction of Human Value to Bank Accounts

  • Money is the only valid measure of success
  • All other forms of achievement are delegitimized
    • Teachers who transform lives (low income) vs. financial speculators (high income)
    • Artists creating beauty vs. profit-driven work
    • Fathers prioritizing family vs. career advancement
  • The metric is deliberately cruel because it’s an impossible game
    • There’s always one more zero to add
    • Accumulation generates anxiety for the next level, not peace
    • The game benefits those already at the top while many serve

3. Toxic Obsession with Productivity

  • Worth is measured only when producing (what the system considers profitable)
  • Rest = waste; leisure = luxury for the already-successful
  • Modern slavery disguised as entrepreneurship:
    • “Work while they sleep”
    • “No pain, no gain”
    • “Sacrifice now, reap later” (but later never comes)
  • Result: Entire generation exhausted, medicated, anxious, depressed—but productive
  • They have everything society says brings success but feel an existential void
  • Productivity without purpose = just movement on a treadmill

4. Success as Public Spectacle

  • What matters isn’t what you do—it’s what you show
  • Real life becomes raw material for image fabrication
  • Every choice filtered through: “Will this look good on the feed?”
  • The self is hijacked by the need for external approval
  • Social media gamification: likes, shares, comments as metrics of human value
  • Result: Living in constant dissonance between authentic self and performed self
    • Public mask: confident, fulfilled, happy
    • Private reality: anxious, inadequate, lonely
    • Prisoners of fabricated images forced to sustain them
  • Everyone is exhausted from pretending; everyone secretly wants permission to stop acting

5. Comparative Living & Perpetual Inadequacy

  • Success measured not in absolutes but relationally—compared to others
  • Your achievements have no intrinsic value; only worth something if surpassing others
  • Modern transparency makes comparison inevitable and inescapable
  • The comparison mechanism:
    • Show ordinary people edited highlights of others’ best achievements
    • Hide failures, struggles, ordinary moments
    • When they fail (they will), make them blame themselves
    • Repeat daily
  • Result: Perpetual anxiety, never good enough, pursuing unchosen standards
  • External reference always tells you that you are falling short

The System’s Design

The entire apparatus of modern society conspires to:

  • Install fear of being left behind
  • Profit from chronic dissatisfaction
  • Make people controllable through external validation
  • Ensure those who are trapped defend the system as fair and blame themselves for losing

Key insight: The system was deliberately chosen to benefit those already at the top. If success were measured by wisdom, presence, or community contribution, the social hierarchy would collapse.


The Way Out: Building Authentic Success

Requirements for Freedom

  1. Radical indifference to other people’s standards
  2. Develop internal metrics so solid that external metrics lose power
  3. Value lived experience more than opinions of people who don’t know you
  4. Stop playing the comparison game and play a different one
  5. Align life with real values, not imported ones

The Cost of Freedom

  • Loss of likes and approval
  • Loss of the illusion that you’re “winning”
  • Social judgment and ridicule
    • Called “lazy” if you refuse empty productivity
    • Labeled “failure” if you don’t accumulate status symbols
    • Seen as “naive” if you prioritize meaning over money
  • Your free existence threatens those still trapped (it questions their choices)

What Real Success Actually Is

Real success has nothing to do with:

  • Accumulation
  • Performance
  • Winning comparisons
  • External validation

Real success is:

  • Living according to your own terms
  • Free from unhealthy need for external validation
  • Building existence that makes sense to you regardless of others’ opinion
  • Peace of knowing who you are without proving it
  • Freedom to make choices based on internal values
  • Courage to disappoint expectations when they conflict with integrity
  • Wisdom to realize no external approval fills void created by betraying yourself

Key Philosophical Quotes & References

  1. Schopenhauer: “Life oscillates like a pendulum between pain and boredom”
  2. Schopenhauer: “Wealth is like seawater. The more you drink the thirstier you get”
  3. Schopenhauer: “Envy is the vice of fools” (but society has turned it into an operating system)
  4. Nietzsche: “Those who dance are considered insane by those who cannot hear the music”
  5. Dietrich Bonhoeffer: “The essence of optimization is the elimination of the human”
  6. Dietrich Bonhoeffer: “Freedom is not doing what we want, but having the right to do what we ought”
  7. Nietzsche: “You have your way. I have my way. As for the right way, the correct way, and the only way, it does not exist”

Critical Insights

The Hamster Wheel Paradox

You’re not the hamster; you’re the hamster who pays to run.

The Dissonance Problem

You live in constant conflict between:

  • Who you authentically are
  • Who you perform to be

The Empty Victory

Even achieving all external markers of success doesn’t fill the void because they were never about fulfillment—only control.

The Freedom Threat

Free people are not good consumers and are hard to manipulate. This makes free existence threatening to those still trapped.


Practical Implications

To escape the system:

  1. Stop comparing your reality with others’ advertising
  2. Develop your own internal criteria for well-being
  3. Distinguish between genuine desires and imported values
  4. Accept the social cost of authenticity
  5. Build unwavering conviction in your own values
  6. Remember: The only metric that matters is whether you lived truly, not just existed according to a script written by others

Conclusion

The ultimate measure of success isn’t what you accumulate, achieve, or display. It’s having the brutal honesty to admit what you truly want and the courage to walk your own path even when everyone tells you you’re going the wrong direction.

The only certainty worth having: That you lived truly, not just existed according to others’ script. And that’s the only metric no one can ever take from you.


Call to Action

The video invites viewers to question the system they’re living in and choose between:

  1. Continuing to chase the manufactured success
  2. Having the courage to build their own authentic success